Samsung has presented a bold vision for the future of television during its Visual Display (VD) Deep Dive session at CES 2026, and it’s an exciting glimpse into what lies ahead. This event, held at The Wynn Las Vegas and led by SW Yong, President of VD Business at Samsung Electronics, showcased the company’s strategic pathway in TV innovation as we move into 2026 and beyond.
As the global television market enters a transformative phase characterized by a growing demand for premium experiences, larger screens, and smarter technology, Samsung shared its comprehensive approach to the evolution of television. Central to this discussion was the company’s commitment to enhancing TV functionality with cutting-edge Artificial Intelligence (AI), all while ensuring top-notch picture quality remains a priority.
The year 2026 is set to be crucial for Samsung's Visual Display division, with innovative technologies like Micro RGB and OLED leading the charge in the premium TV category. Meanwhile, mini LED technology is making high-end TVs more accessible, and ultra-large displays promise to elevate the home viewing experience to new heights. This diverse product line aims to bring Samsung’s advanced screen technologies to a broader audience, solidifying the company's standing as a leader in both performance and innovation.
"We are witnessing a significant shift in how audiences engage with television, moving from a passive viewing model to one that encourages active interaction," President Yong stated. "As the medium evolves, Samsung is committed to maintaining its influential status by continuously building on our legacy of hardware excellence."
Enhancing the TV Experience with Vision AI
At the core of Samsung’s strategy for 2026 is the introduction of the Vision AI Companion (VAC), a groundbreaking platform designed to create a more intuitive, conversational, and personalized viewing experience. This innovative system will be integrated across nearly all of Samsung's television offerings, tracking viewers' preferences, anticipating their needs, and providing relevant contextual information directly on the screen. This transformation turns the television from a mere display into an engaged participant in daily life.
By infusing AI throughout its ecosystem, Samsung is extending the role of the television beyond just entertainment, facilitating deeper integration into smart home environments and fostering more meaningful interactions. This initiative underscores Samsung’s dedication to creating interconnected experiences that adapt to user needs, all while prioritizing the premium picture quality and reliability that consumers have come to expect.
Redefining Size, Design, and Lifestyle Innovation
During the session, Hun Lee, Executive Vice President (EVP) of the VD Business, elaborated on the exciting features of Samsung's new Micro RGB 130-inch television—a remarkable technological feat that exemplifies the company’s focus on lifestyle-focused innovations.
"As content quality continues to rise, it's only natural for viewers to seek a more immersive experience," EVP Lee remarked. "At Samsung, we are prioritizing the tangible benefits brought about by technologies like VAC over mere technical specifications."
As Samsung celebrates an impressive twenty years as the leading television brand worldwide, the VD Deep Dive session conveyed a powerful message: true leadership is achieved through relentless innovation. By merging superior hardware quality with intelligent, connected experiences, Samsung is paving the way for a future where televisions offer not just outstanding picture quality but also smarter, more personalized, and deeply impactful experiences for households globally.
Please note that this article includes details about products and features that are still in development. Plans, product claims, timelines, and specifications discussed herein are subject to change without prior notice, and there's no guarantee of their availability in the future.
*Product availability may differ based on region, country, or carrier.
